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Success with Older Members
Success with Older Members

Thu, 21 Mar

|

Heywood

Success with Older Members

Another one of our success focused events. This time exploring some of the great programmes being delivered to older members of the population.

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Time & Location

21 Mar 2024, 10:30 – 15:30 GMT

Heywood, W Starkey St, Heywood OL10 4TW, UK

About the event

We're diving deep into the crucial topic of engaging with older members, a demographic that

holds immense potential for our industry. I have a fantastic line-up of speakers who have hands-

on experience in this field and will share invaluable insights on overcoming barriers to

participation, addressing the needs of older members in gyms, and exploring the rising

popularity of walking football.

Why This Event Matters

According to the 2021 census, the population aged 65 and over has increased by over 1.5

million. This demographic shift presents a significant opportunity for us to tap into a growing

market and empower our older members to become our strongest advocates.

Our Agenda

10.30am - 11.00am Arrival, drinks and networking

11.00am - 11.45am Your Trust’s Success Stories - Damien Ellison and Paul Gardner

Damien will tell us about the huge range of activities enjoyed by older members at

Heywood Sports Village and Paul will focus in on how he created the Greater

Manchester Walking Football League.

11.45am - 12.15pm The Greater Manchester Football League in Action!

On the day of our event it’s Over-65’s league day at Heywood so we will all take

a look at the games in action before lunch.

12.15pm - 1.00pm Lunch and Networking

1.00pm - 1.45pm Smile Sessions and More - Lisa Arrandale and Anita Wheeler

Life Leisure provides a vast array of community-based programmes aimed at

empowering members to enjoy their lives and build new friendships. Our event

falls during Life Leisure’s ‘Love Being Active Week’ and Lisa will discuss her

ongoing community work, particularly with older people.

Anita will address barriers to participation, particularly around the

use of technology which can be off-putting for older people.

2.00pm - 2.45pm LiveWire - Leading the Way

Our final, fascinating session will consider the great work being done in

Warrington by Catriona Welch and her colleagues. Catriona has worked for Swim

England in the past and has developed a reputation for being an expert in

exercise for people with dementia. Cat will be joined by Jake McKie, Commercial

Fitness Manager at LiveWire and they will be talking about the success of the

Bewsey and Dallam Hub.

Bewsey and Dallam Hub

Bewsey and Dallam Community Hub was built to support local health inequalities and boost opportunities

to learn to swim, helping residents manage health and wellbeing in a positive way.

Initial challenges included engaging with local health partners, cost of living crisis and staffing challenges.

Despite these ongoing challenges, the development of successful partnerships with community, education

and health organisations has supported the creation of a health focussed Aquatics Programme.

LiveWire offers an accessible and inclusive Aquatics programme, with 50% of the programme including

health focussed sessions whether open public sessions e.g. Aqua Relax, Accessible Swim, structured

sessions e.g. Good Boost, SEND/School swimming lessons or privately led sessions e.g. NHS Physios

Aqua Rehab.

Achieving 40,000 visits in 2022/23, 48% of these were to access the pool. The unique hydrotherapy pool,

and Dementia Friendly design, promotes an environment ideal for the management and rehabilitation of

long term health conditions, with evidence that sessions provide an opportunity to manage health whilst

waiting for wider intervention support.

The Hub is more than a leisure facility to the local community; it supports residents who wouldn’t normally

attend a traditional leisure centre. 

Success is highlighted by 9 out of 10 users highly recommending it and

offering feedback such as: "After using the Hub I can now carry shopping from the car into the house".

‘I retired early due to ill health. When Bewsey Hub opened, I started doing exercises at the edge of the

pool and I've gradually improved enough to become capable of swimming again.’

3:00pm…Event Close

Share this event

To see if we have sponsorship opportunities available to suit your business, contact Graeme directly: graeme@mylfx.com
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