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How to Keep Gym Members Happy

Writer's picture: GraemeGraeme

Updated: May 2, 2023

In the build up to our ‘Understanding Consumers’ event on July 6th I have been asking LFX members a number of questions about their members.


A typical LFX member organisation operates at least one gym and swimming pool.


The first infographic below was based on asking about the most frequent complaints that respondents received from members.


As you can see, whether it’s the cancellation procedure, car parking or things not working there’s a message.


Consumers like convenience and if things become inconvenient they will leave.


So do your best to make sure the member's experience is one free of obstacles and pointless bureaucracy.


Another question I asked you all was about competition.


The infographic below explains what respondents said.


What struck me was that only 5% acknowledged 'other online entertainment' as a time stealer.


Yes gyms may seem to be the obvious competition but what about the 85% of the population who don't join gyms? Perhaps your real competitor is the iPhone* which makes buying, dating, ordering, booking and consuming so quick and easy?


We will be scrutinising this at our event at Bolton Arena on July 6th, 2023.


*Other devices are available.

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